Let’s start off by answering the question with a resounding yes. Yes, it is absolutely worth my time to work on Pinterest. Ahem, and absolutely worth YOUR time to work on Pinterest.
Much more so than every social network I can think of at the moment.
I’m not all about lollipops and rainbows, so let’s review some of the major downsides of other social platforms when compared to Pinterest, shall we? Grab your popcorn and watch while I fling mud at social networks.
Organic reach? At this point in the game, you are more likely to get an organic peach out of your computer.
Facebook leaves you with two choices: pay to play, or put tons of effort into posts that, when wildly successful, see the light of day for four or five days.
Facebook can be a great platform for coaching, establishing expertise and networking, but when it comes to getting long lasting page views and automated funnels for your website, it’s not the place to be.
Um, these videos disappear after 24 hours, unless you use alternate platforms to keep them going. Then you need a method to drive traffic to wherever you are hosting them. Hmm.
Periscope is great for engaging with an audience… that you already have.
Tweets are gone baby gone, in the blink of an eye.
People can scroll through your profile to get a feel for your brand, but you can’t link to your stuff very easily, and feeds also move at lightning speed.
Newsletters are another wonderful way to engage with your audience, give them even better content and content upgrades, and build a relationship. I think you should join the For Profit Blogging newsletter, for example.
But a newsletter goes out once. Sure, you might repurpose it for an autoresponder later on, but the hour you spent writing and interacting with your audience doesn’t directly translate into more traffic a year from now.
I mean, a newsletter probably doesn’t even count as a social platform, but the Mailchimp monkey is just so darn cute that I couldn’t ignore him.
Every single one of these platforms has a role to play in your brand and your platform. We’re talking about effective ways to build traffic to your platform and expand your reach to new readers, which is where Pinterest hands-down excels.
I’m not recommending that you *only* work on Pinterest and completely ignore all of the others. What I am recommending is if you have limited time to grow your audience, Pinterest should be near or at the top of your priority list.
So What Makes Pinterest Worth My Time?
Remember all the cartoons you saw as a kid where a little snowball rolls down a hill and grows and grows and grows until it’s a massive, monster ball of snow?
Pinterest is like that growing snowball. It needs the right conditions in order to gain momentum, like starting at the top of a mountain, sure, but once it gets going, it grows all on its own. You need to set up the base, or climb to the top of a mountain, in our analogy.
Then, you get the snowball going. Give it a little push each day, until it takes off all by itself, growing your page views more and more.
Pinterest is like a search engine and a social media platform, one that is very visual. This means that someone could head to Pinterest today and search for something that you happened to pin two years ago.
Then, they could repin it. That may put it into their feed, causing other people to see it and repin it. Then more people might repin it and more and more.
All of a sudden, an old post is getting a steady flow of traffic, literally years later. This traffic flow comes from a few minutes of work that you did, ages ago.
What other social network can do that for you?
Even better, when a pin gains some traction from the get go, the pin and repin cycle can continue on for ages and ages, consistently feeding you traffic.
Give each post a kick start at the beginning and you have a growing snowball of website traffic from Pinterest that has its own momentum!
This is why we love Pinterest so much and why it is worth my time to work on Pinterest.
But Pinterest Won't Work for my Niche of X!
But I Have a B2B/B2C/Product/Service Business Not a Blog!
That's A-OK. The same overarching strategy and steps apply, with minor customizations for your specific case.
You can take matters into your own hands with these steps and level up even further (and make the learning easier!) in the Catapult course, where we climb that mountain together, strategically and get your snowball monsters going together!