The 10 Essential Items in a Blog Media Kit
If you're going to start working with brands (and I think you should!), you need to have a media kit. Basically, a media kit is a one-page sheet answering the question, “What's in it for me?” to brands you're approaching. Brands who are familiar working with bloggers know there's value in getting publicity on a blog, but they want to know why they should work with you. Who's your audience? Who are you? I promise, these brands haven't heard of you. So let's have a weekend project, shall we? Make a media kit. Do it in Word. Put a screenshot in there. Make it pretty-ish. And don't forget the following 10 essential items in a blog media kit:
1. Your Name
Even if you're anonymous on your blog, you want to be a real person to a brand.
2. The Name of Your Blog
Make this the header.
3. Monthly Page Views, With a Note Saying When Things Were Last Updated
How many pages are getting seen each month? You can find the answers to these in the Google Analytics dashboard you downloaded previously.
4. Monthly Visitors
How many actual people are coming to your site?
5. Pages per Visit
On average, how many pages is each visitor going to when they land on your site?
6. Average Time Spent on Site
How long is each person spending on your site?
7. Social Proof
This can be a combination of things — add up your followers across the major channels (because you will promote the brand across your major channels, right?) to let them know that your social reach is wide.
8. Newsletter Subscribers
This number is key, because even if it's small, you can highlight the open rate (because I bet it's above the industry average)
9. Demographics of Your Readers
This is one you can find in your analytics. Look for gender and age. Don't guess, and don't make things up if you don't have something.
10. Ways Advertisers Can Connect With Your Readers
Product review? Sidebar? Banner? Will you share on social? Mention them in your newsletter?
The 4 Optional Items in Your Media Kit
1. Your picture
If you want to add a picture, you could add that here. It makes it really personalized.
What have other people who worked with you said?
3. Your Contact Information
Mailing address, that is. If they're sending product, they need to know where they should send it to!
4. Additional Publications
Where have you been published? This is good social proof
What You Really Don't Need in Your Media Kit
1. Specific Rates
Make them ask for rates. Keep this up to date by eliminating actual costs.