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We've talked about Pinterest before, and now we're going to talk about it again. Pinterest is a fantastic way to waste a lot of time online, it's true, but it's much more than that. It's a visual way to organize content, and it's starting to get smarter about showing content they think you'll like based on the people you follow.
People scroll through Pinterest, and if your blog post catches their eye, they click through.
So it makes sense to constantly be putting your pins out there.
But who has time for all that?
Enter Board Booster, the Pinterest-extending tool that allows you to cycle through your posts via secret boards.
How Does Board Booster Work?
Board Booster connects to your Pinterest account and helps you schedule pins. The tool is not very intuitive, and apparently they know that, because there's a $75 option for letting them set up your boards.
But don't spend that money. Follow this tutorial to set up your boards instead.
Step 1: Have a Good Number of Boards on Pinterest
This is non-optional. Aim for at least ten boards, more if you can think of that many different ideas.
Step 2: Click on Scheduler
Yours won't look like this right away. It will look like this after you're done.
Step 3: Click “Add boards”
Select the board you want to add.
Step 4: Configure Settings
Edit the times here. When do you want your pins to run? Try 1pm to 12am. Hit Submit.
Step 5: Configure Advanced Settings
Change the defaults here. When a pin is published, keep it on the source board. That way, you'll have a pool that continues to provide content for Pinterest. Also, when all pins are published, start over.
Step 6: Start Pinning to Secret Boards
Board Booster creates secret boards for you, basically your pool. Secret boards are indicated by a minus sign, so when you start pinning, make sure you pin to “-blog tips” instead of “blog tips,” for example.
Wait! You're Not Done!
You still have to go through and put all of your posts on your Pinterest boards. Yep, all of them. Go through one month at a time, make Pinterest-friendly images (735 px by 1100 px), and pin to those secret boards. Fill your well.
It sounds tedious, but it pays off in spades.