This is a quick video, since Joe is out of town on vacation, showing how to find your top performing post.
I found my most popular post last night and was floored. It has more page views and visits than my home page. In fact, I'd be willing to bet it has as many page views as all other pages on the site.
So I made it my priority to go back to the post and make it even more awesome.
So, here's what I did:
- I went into Webmaster tools to see which search queries were helping people land on my site. Analytics has that too, but it's easier to see in Webmaster tools. I noticed people were looking for images “without watermark” which is not a phrase I would use myself, but I understand it, so I made sure to add the phrase “without watermark” to the post.
- I made sure every link was still live, and every site still had the right qualifications (I want my list to be the end-all be-all list of free stock images that don't require attribution and don't contain a watermark).
- I added more images (several people left their websites in the comments section of that post, so I added the ones that were relevant).
- I linked to an affiliate resource (GraphicStock) for images that aren't free, but are easier to find because they have a search function, which not all of the free sites have.
- I explained a little more about attribution because the Creative Commons licenses aren't great.
- I added more to the grid so people can click through more easily. I'm not sure the grid is necessary, but it doesn't hurt.
- I added a note at the top telling everyone what I did, so everyone would know it was up-t0-date.
The whole process took the better part of three hours (but that's mostly the research/download image/link to the right page/add to the grid), but you know what?
It's three hours well spent.
Want more like this?
Become a For-Profit Blogging insider and get new posts emailed to you when they're published.